CUBO
POD-BASED JUICER
DESIGN TEAM | LDA
Myk Lum (Principal)
Adam Wade (Director)
Josh Cantor (Senior)
William Yeh (Engineer)
The development of the Cubo Pods Juicer was a collaboration between the design team at LDA along with the design direction by Cubo. All renderings and animations shown were created by JCID.
BRIEF
Cubo introduced an innovative concept aimed at transforming the way users create and enjoy their juice. Their objective involved minimizing expenses, enhancing efficiency, and eliminating the mess typically associated with the process. They engineered a mechanism designed to combine frozen pods of concentrated juice with warm water, delivering a properly sized beverage at the correct temperature from a juicer that cleans itself throughout the process. Our task encompassed developing a exterior design for this engineering package, establishing a distinctive Cubo brand identity, designing an intuitive user experience, and creating an aesthetic that seamlessly integrates into kitchens while conveying a strong statement.
SOLUTION
The engineering of this design presented us with unique challenges. Given the weight and hardware situated atop the structure, we developed a design language that mitigated the apparent heaviness while imbuing it with a captivating and distinctive aesthetic. The body of the device is divided into three distinct sections, a strategic approach that not only lessened the visual bulk but also demarcated each zone of engagement. The user’s journey flows from top to bottom: beginning by inserting the juice pod into the top-door slot, followed by selecting the preferred beverage size and temperature via the seamless screen interface, then positioning the cup beneath the elegantly designed spout, and concluding by effortlessly removing the used pods from the magnetically suspended pod bin. Additionally, the drip tray securely attaches to the juicer through magnetic connections, offering convenient storage beneath the tray when not in use.
