SIMPLEHUMAN
SIMPLEHUMAN
HOUSEWARES
Launch
Studio
LDA
Contribution
Head of Design Operations
















A collection of housewares that helped define Simplehuman as one of the leading household product brands.
For over two decades, LDA has served as Simplehuman’s core industrial design partner, shaping many of the brand’s most iconic products. As Senior Industrial Designer and Head of Design Operations, I helped direct and execute work across many of those major release, spanning a wide range of products including sensor mirrors, soap pumps, and trash cans. My involvement covered the complete product lifecycle: from initial research and exploratory sketching through to final design direction, prototyping, and production.
See the products here
PAPER TOWEL HOLDER WITH SPRAY

Born from the observation that spray bottles and paper towels are universally used together in the kitchen but stored apart, this project unified them into a single, simple accessible package. The design integrates a custom spray bottle directly into the center stem using a concealed push-push mechanical release. By prioritizing a behavioral loop over iterative hardware updates, the final product improves the user experience in the kitchen while remaining minimal and unobtrusive.
Born from the observation that spray bottles and paper towels are universally used together in the kitchen but stored apart, this project unified them into a single, simple accessible package. The design integrates a custom spray bottle directly into the center stem using a concealed push-push mechanical release. By prioritizing a behavioral loop over iterative hardware updates, the final product improves the user experience in the kitchen while remaining minimal and unobtrusive.
Born from the observation that spray bottles and paper towels are universally used together in the kitchen but stored apart, this project unified them into a single, simple accessible package. The design integrates a custom spray bottle directly into the center stem using a concealed push-push mechanical release. By prioritizing a behavioral loop over iterative hardware updates, the final product improves the user experience in the kitchen while remaining minimal and unobtrusive.
Single

A concealed push-push mechanical release manages effortless retention and ejection, allowing a seamless user experience when switching between cleaning and mobility.
A concealed push-push mechanical release manages effortless retention and ejection, allowing a seamless user experience when switching between cleaning and mobility.
A concealed push-push mechanical release manages effortless retention and ejection, allowing a seamless user experience when switching between cleaning and mobility.
Dual

Dual

The vertical spray trigger is nested into the head assembly, allowing for natural, intuitive actuation without requiring the user to shift their grip.
The vertical spray trigger is nested into the head assembly, allowing for natural, intuitive actuation without requiring the user to shift their grip.
The vertical spray trigger is nested into the head assembly, allowing for natural, intuitive actuation without requiring the user to shift their grip.
Dual

Dual

Single
Single
COMPOST CADDY

Compost Caddy began with the goal to encourage composting by adding convenience and removing friction. Original design intent was unbound by the existing trash can and included stand-alone and modular concepts before eventually evolving into a trash can accessory helping build the ecosystem.
Compost Caddy began with the goal to encourage composting by adding convenience and removing friction. Original design intent was unbound by the existing trash can and included stand-alone and modular concepts before eventually evolving into a trash can accessory helping build the ecosystem.
Compost Caddy began with the goal to encourage composting by adding convenience and removing friction. Original design intent was unbound by the existing trash can and included stand-alone and modular concepts before eventually evolving into a trash can accessory helping build the ecosystem.
Single

The Compost Caddy was designed to improve the composting experience. The caddy uses a magnetic dock to easily attach to the hook installed to the trash can. The soft-seal lid contains the odors while allowing the compost the breathe.
The Compost Caddy was designed to improve the composting experience. The caddy uses a magnetic dock to easily attach to the hook installed to the trash can. The soft-seal lid contains the odors while allowing the compost the breathe.
The Compost Caddy was designed to improve the composting experience. The caddy uses a magnetic dock to easily attach to the hook installed to the trash can. The soft-seal lid contains the odors while allowing the compost the breathe.
Dual

Dual

The stainless steel design cleanly blends with the trash, can enhancing the aesthetic. The assembly allows for the lid to be removed and the compost transferred.
The stainless steel design cleanly blends with the trash, can enhancing the aesthetic. The assembly allows for the lid to be removed and the compost transferred.
The stainless steel design cleanly blends with the trash, can enhancing the aesthetic. The assembly allows for the lid to be removed and the compost transferred.
Single

Single

The Compost Caddy is easily detached from the trash so food waste can be disposed of during food prep.
The Compost Caddy is easily detached from the trash so food waste can be disposed of during food prep.
The Compost Caddy is easily detached from the trash so food waste can be disposed of during food prep.
Single

Dual

Dual
BOTTLE DOCK

The Bottle Dock began as a companion accessory for the Simplehuman Dish Rack. Originally designed for specialty drying needs, the device included shelves, fans, heated drying pads, and modular racks to dry a variety of small objects and water bottles. The final design distilled the dock down to its core features, as a stand alone product, organizing your bottles, lids and straws.
The Bottle Dock began as a companion accessory for the Simplehuman Dish Rack. Originally designed for specialty drying needs, the device included shelves, fans, heated drying pads, and modular racks to dry a variety of small objects and water bottles. The final design distilled the dock down to its core features, as a stand alone product, organizing your bottles, lids and straws.
The Bottle Dock began as a companion accessory for the Simplehuman Dish Rack. Originally designed for specialty drying needs, the device included shelves, fans, heated drying pads, and modular racks to dry a variety of small objects and water bottles. The final design distilled the dock down to its core features, as a stand alone product, organizing your bottles, lids and straws.
Single

The Bottle Dock has the capacity to hold three, 40 oz bottles with a variety of lid and straw sizes. The dock is sectioned so each bottle is aligned with it's parts for easy organization.
The Bottle Dock has the capacity to hold three, 40 oz bottles with a variety of lid and straw sizes. The dock is sectioned so each bottle is aligned with it's parts for easy organization.
The Bottle Dock has the capacity to hold three, 40 oz bottles with a variety of lid and straw sizes. The dock is sectioned so each bottle is aligned with it's parts for easy organization.
Dual

Dual

The interior of the Bottle Dock is designed to move water out of the way and increase air flow. The base of the dock is a drying platform made from diatomaceous earth, which naturally absorbs the water and dries without the need to dispense excess water into the sink.
The interior of the Bottle Dock is designed to move water out of the way and increase air flow. The base of the dock is a drying platform made from diatomaceous earth, which naturally absorbs the water and dries without the need to dispense excess water into the sink.
The interior of the Bottle Dock is designed to move water out of the way and increase air flow. The base of the dock is a drying platform made from diatomaceous earth, which naturally absorbs the water and dries without the need to dispense excess water into the sink.
Single

Dual

Dual
Single