As an established consumer electronics brand, Alogic designs and produces an extensive and popular product catalog of tech essentials. To develop a next-generation Apple accessory ecosystem, Alogic partnered with JCID to inject fresh external creative thinking. Our mandate was to act as an incubator for their in-house team, exploring blue-sky layouts, unique features, and premium material combinations to inspire the brand's future product direction.

JCID developed four distinct designs, each pushing a unique functional and CMF narrative. The exploration included a light, whimsical stacking tree configuration that brought a playful geometry to the desk space; a premium, singular milled-metal frame designed with a dramatic forward stance that suspended and presented the iPhone directly to the user; an integrated audio station featuring a speaker designed to be concealed by the phone when docked; and an upscale, leather-wrapped multi-device charging pad that could articulate to adapt to the user's desired phone placement. These concepts served as a direct creative springboard and visual inspiration for upcoming production models in their lineup.